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Phone system for Islington (N1) Estate agents react to market conditions using Smart Telecom technology

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Smartinfo have an estate agent customer in Islington, London.

The estate agent was started by two partners and had grown to 2 offices, the main in Islington and the second in Hampstead.

Their traditional incumbent provider had failed to keep abreast with the latest developments in telecoms technology, both in relation to telcom services and phone system features that can enable their business model.

Initially we consolidated their ISDN and analogue lines, and converted them into SIP trunks – this enabled more efficient line usage, ie they could cut down from 8 lines to 4 Sip trunks (Sip trunks can also be increased and decreased instantly at busy times, on a monthly basis).

All new Sip trunks are now delivered into the main Islington office. Calls to Hampstead are delivered into Islington lines, but ring in Hampstead on IP (Voip) phone extensions, unless unanswered in which case it can overflow identified to Islington N1 HQ.

As the market over the last couple of years has fluctuated the partners have used the phone system to react, where bigger players could not and as a consequence folded. The Hampstead branch office was closed as a physical office, but calls were not taken by its staff in Islington, with no noticeable change to the public clients.

As an entrepreneurial pair, one decided to emigrate to South Africa, to replicate the same business model there. He took an IP phone and was able to continue his administrative role (Accounts and legals) as if still in the UK. (With the use of some cloud based access to London PCs).
As he embraced his new SA lifestyle he also had a requirement for his SA mobile to be attached to the sytem, to take calls at un synchronised hours and on the school run – this was achieved with Mobex so he had full call control, so the ability to transfer the call from his SA mobile back to a London Extension seamlessly.

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